How to Get More Google Reviews (Ethically)

Introduction

The easiest way to grow your reviews is also the most overlooked: ask politely, at the right time, with zero friction.
Google allows businesses to request reviews, but not to incentivize or filter them.

Step 1: Automate the Timing

Send your request when the experience is fresh — typically within 24 hours of service or delivery.
Use automation tools (like ShowAllReviews) to trigger requests post-purchase.

Step 2: Make It Frictionless

Shorten the path to review:

1. Create your direct review link in Google Business Profile.
2. Include it in emails or SMS with a clear CTA: “Leave a quick review on Google.”

Make it effortless

The simpler the process, the higher the response rate. Customers are more likely to leave feedback when they can do it in one click.

Step 3: Never Offer Incentives

Offering discounts or rewards violates Google’s policies.
Instead, emphasize authentic feedback — both positive and constructive — to build credibility.

Step 4: Respond and Thank Every Reviewer

Acknowledging reviews encourages more participation.
A simple “Thank you for sharing your feedback!” goes a long way toward building community.