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ShowAllReviews
November 5, 2025 · 1 min read

Case Study: How Adding Reviews Increased Conversions by 34%

This case study shows how social proof directly impacts conversion — with measurable results.

Author
ShowAllReviews Team
Analytics dashboard visual showing before and after comparison of conversion rates after adding reviews

Introduction

Social proof doesn’t just look good — it measurably increases conversions.
Here’s a real-world example of how embedding verified reviews improved performance by over 30%.


Background

A SaaS company noticed high traffic but low signup rates.
Users hesitated at key decision points due to low trust signals.


Strategy

The team integrated ShowAllReviews widgets on pricing and homepage sections, ensuring authentic reviews were visible where it mattered most.

Bar chart showing conversion rate before and after adding reviews on a SaaS website

Results

After 30 days:

  • Conversion rate increased by 34%
  • Average time on page rose by 22%
  • Bounce rate decreased by 17%

Why It Worked

Reviews activated social validation and reduced hesitation.
Visitors saw others’ satisfaction in real time, reinforcing their decision to sign up.

Social proof impact visualization

Dashboard comparing engagement metrics before and after reviews integration

Social proof drives both emotional and logical confidence, improving conversion and retention.

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